Pay for qualified leads,
not for effort
Inoopa detects the right companies, runs the campaign and delivers consented, qualified leads straight to your sales team. You pay a fixed base to stand the campaign up, then a fee for each lead delivered. No lead, no variable fee.
Live lead feed (example)
- 100%
Coverage of active companies in Belgium and the Netherlands
- 4M+
Decision makers with verified contacts
- 100%
Of leads delivered with a consent record
- 0€
Variable fee when no qualified lead is delivered
From target definition to consented lead, paid per result
You tell us what a good lead looks like. We take on the campaign. You pay the variable fee only for what lands in your CRM.
- 1
Define what counts as a lead
In writing, before anything runs: which companies qualify, which role, what the person must have agreed to and what disqualifies a lead.
- 2
Stand up the campaign
Covered by the fixed base: targeting, segments, messages and channels in NL, FR or EN. A pilot proves the opt-in rate before we scale.
- 3
Detect and activate
Inoopa runs the campaign itself: we reach the right decision makers, qualify their interest and capture their consent.
- 4
Deliver and pay per result
Qualified, consented leads land in your CRM as they happen. You pay a fee per lead delivered, so your cost per lead is known in advance.
Everything a lead needs before it reaches your sales team
A campaign built for commercial directors who want leads they can close, not reports they have to defend.
Pay per result
A fixed base to set the campaign up, then a variable fee only for each qualified lead delivered. We carry part of the risk with you.
Consent captured and logged
Every lead comes with a record of what the person agreed to, when and through which channel. Ready for your DPO.
A lead definition in writing
Company profile, role and qualification criteria agreed upfront. Rejections follow a rule, not an argument.
We run the campaign
Targeting, messaging, calling and email handled by Inoopa. Your team only talks to prospects who already said yes.
Semantic targeting
We find companies based on what they actually do, not their NACE code, with 93%+ accuracy on company activity.
Verified decision makers
Every email and phone number is ping-verified before we reach out. Bounce rate below 2%, versus 22% for traditional databases.
Native in NL, FR and EN
Campaigns written for Flanders, Wallonia, Brussels and the Netherlands, not translated after the fact.
Real-time CRM delivery
Leads arrive as they happen, with company context and the conversation so far. A lead is worth most on the day it says yes.
Better every month
Segments and messages that convert are scaled, look-alikes of your best leads are added, and what doesn't perform is cut.
Stop paying for effort and calling it lead generation
Traditional agencies invoice hours, campaigns and impressions. You carry all the risk, and at the end of the quarter you debate whether the leads were qualified at all. With Inoopa, our variable fee depends on the leads we actually deliver.
- Know your cost per lead before the campaign scales
- Prove the opt-in rate with a pilot before committing volume
- Reject any lead that doesn't match the agreed definition
- Get a consent record with every lead, compliant in BE and NL
- No qualified lead, no variable fee
- Scale volume on the segments that prove they convert
Pricing model
❌ Traditional agency
"Monthly retainer + campaign fees"
→ You pay whether leads come in or not
✅ Inoopa performance-based
"Fixed base + fee per qualified lead"
→ You pay the variable fee only for leads delivered
Built for companies that need leads, not lists
Whether you sell energy, insurance, telecom or B2B services, Inoopa adapts the campaign to your market.
- ACQUISITION LEADS
Predictable cost per lead
Replace retainers with a model you can forecast. Budget per lead, measure per lead and scale what works.
- SALES DIRECTORS
Calendars full of warm conversations
Your reps only speak to decision makers who agreed to be contacted and match your criteria. Less prospecting, more closing.
- ENERGY & UTILITIES
Leads sized by consumption
Target companies by estimated annual energy consumption (MWh) and receive consented leads ready for an offer.
- INSURANCE & TELECOM
Leads with the context to sell
Segment by risk-relevant activity, or detect the current mobile operator before the first call.
- MARKET ENTRY
Enter a new region with shared risk
Opening Flanders, Wallonia or the Netherlands? Test the market with a pilot and scale only when the numbers work.
Running now with Engie
Fixed-price pilot to prove the opt-in rate on a defined target
Per-consented-lead fee once the rate is proven
[X]% opt-in rate on the target
[X] consented leads delivered
"We didn't want to pay for another campaign on a promise. With Inoopa, we first proved the opt-in rate on a small, fixed-price pilot. Now we pay per consented lead, so every euro we spend is tied to a real conversation."
Sales lead, Engie
Frequently asked questions
Tell us what a lead is worth to you
Give us your definition and your target cost per lead. We'll tell you whether we can deliver it in Belgium and the Netherlands, at what volume, and what the pilot would cost. Join Securitas, Worldline, AXA and Engie, who already work with Inoopa.