
LinkedIn Ads vs Google Ads for B2B: Match Rates Nobody Tells You (2026)
Most B2B teams waste ad budget because they don't understand how professional email data performs on different platforms. LinkedIn Ads achieves 40-70% match rates with B2B contacts, while Google Ads struggles at 10-25%. This isn't about data quality—it's about platform architecture. LinkedIn identifies users as professionals; Google identifies them as consumers. This guide shows you how to use Inoopa data strategically across both platforms, with honest match rates, real costs, and a combined targeting strategy that maximizes ROI.







