Your CRM is decaying.
We keep it alive.
Inoopa is the B2B data enrichment engine for CRM and data teams in Belgium and the Netherlands. We don't just update your database, we re-qualify every company using semantic AI. Missing VAT and KvK numbers filled. Stale NACE codes corrected. Outdated contacts refreshed. Inactive companies flagged. Verified continuously, 24/7. Your CRM finally becomes the strategic asset it claims to be.
Record · re-qualified live
- 93%
NACE correction accuracy
- 91%
Email verified
- <2%
Email bounce rate (vs 22% industry avg.)
- 24/7
Real-time refresh
Not "updated." Re-qualified.
Most enrichment tools verify what your CRM already says, they check a name against a reference list, ping an email, append a phone number. That's not enrichment, that's auditing. Inoopa does something different: we re-qualify each record from first principles. What does this company actually do, today? Across what activities? With which decision-makers in role right now?
The output isn't a verified record. It's a re-qualified one. VAT/KvK matched, deduplicated, status-verified, semantically re-tagged. Decision-makers refreshed even after job changes. Look-alikes generated from your best clients. And the legal basis is yours, your customer database is GDPR-friendly by default, because the legitimate relationship is already established.
Re-qualified from first principles
Most providers ship one of two things: a reference dataset to match against, or a verification ping on each field. Inoopa rebuilds the record. Our semantic engine reads what each company actually does today, then matches to the KBO (BE) and KvK (NL) public registers, verifies every contact live, and flags any drift from the version sitting in your CRM. The result is a record built fresh, not a record stamped "checked."
- Every record matched to KBO (BE) / KvK (NL), unique ID auto-retrieved
- Deduplication kicks in once the registration number is in place
- Active / inactive status verified live, no more ghost companies
- Real activity re-detected, not what they declared in 2015
- Decision-makers always current, refreshed even after job changes
- Every contact ping-verified before sync · <2% bounce rate
IN YOUR CRM
Acme Tech NV
32% · stale
RE-QUALIFIED
7 fields refreshed
Same record. One re-qualification away.
An actual CRM record. Left: how it likely sits in your database today. Right: how Inoopa returns it, VAT matched, NACE corrected, contact refreshed, status verified.
BEFORE
Acme Tech NV
32% quality
AFTER
Acme Tech NV
94% quality
A dirty database costs you more than you think
On average, ~21% of a B2B database becomes obsolete every year. Left unchecked, data decay silently erodes your revenue, your sender reputation, and your strategy. Three failure modes do most of the damage, and they all stem from the same root cause: no continuous re-qualification.
- 01
Outdated contacts kill follow-up.
Decision-makers move on, but your CRM doesn't notice. Your reps waste days chasing people who changed roles, left the company, or were promoted, at the cost of real relationships with the buyers actually still in seat. Worse, every send to a bouncing inbox erodes your sender reputation a little more.
- 02
No unique ID = duplicates everywhere.
Without a VAT or KvK number as the unique identifier, the same company can appear five or ten times in your CRM under different names, formats, or spellings. Reporting gets corrupted, account history fragments, marketing emails the same prospect three times, and reps embarrass themselves at the kickoff call.
- 03
Inactive companies become ghosts.
Companies close, go bankrupt, or merge every day. If your database doesn't flag inactive status in real time, you're building sales and marketing strategy on phantom companies. Your TAM number is wrong. Your pipeline math is wrong. Every quarter, the gap between what you think you have and what you actually have widens.
From import to continuous source of truth
A 5-step process, fully automated. No data team required on your side, just drop the CRM export, connect via API, or hand us a sample. Everything from VAT matching to contact verification runs in the background. Your CRM goes from snapshot to living dataset.
- 1
Import or connect
CSV upload or direct API to your CRM. All formats supported.
- 2
VAT / KvK match
Every record paired with its KBO or KvK registration number.
- 3
Semantic re-qualification
AI re-detects real activity, corrects NACE, refreshes contacts.
- 4
Ping verification
Every phone and email checked live before the record ships.
- 5
Sync & refresh
Delivered to your CRM with continuous refresh mode available.
Clean the database. Then grow it.
Two blocks. First, the cleanup layer: VAT/KvK auto-matching, deduplication, and active-status verification, the foundations every healthy CRM needs. Then the growth layer: semantic re-qualification, decision-maker refresh, and look-alike generation from the records you already own.
Block 01 · Clean the database
Foundations first. Unique IDs, real status, no duplicates.
Before enrichment can stick, the database needs a backbone. VAT/KvK registration numbers as unique identifiers, active-status truth from public registers, and clean deduplication once the ID is in place.
VAT / KvK auto-matching (foundation)
Every record matched to the KBO (BE) and KvK (NL) public registers. Missing registration numbers retrieved automatically, giving you the unique identifier needed to deduplicate, link account history, and build a reliable data foundation. Nothing else works without this step.
Deduplication & merge
Once VAT/KvK numbers are in place, duplicate records collapse cleanly. The same company appears once, with all account history merged under the legitimate legal entity. No more two reps calling the same prospect, no more skewed reporting, no more fragmented account ownership.
Active / inactive flagging
Real-time status check against KBO and KvK. Bankruptcies, mergers, closures, and dissolutions flagged as they happen. Your strategy stops being built on ghost companies, your TAM math becomes credible, and you stop wasting outreach budget on entities that no longer legally exist.
Block 02 · Re-qualify + grow
Once it's clean, make it grow.
With the foundation in place, the upside opens up: semantic activity tagging, decision-maker refresh that survives job changes, and look-alike generation that multiplies your best customers across the BE + NL universe.
Semantic activity & NACE correction
Our semantic engine re-detects what each company actually does today, not what its NACE code said at registration. 93% correction accuracy, refreshed continuously. Around 30% of records typically come back with a corrected activity tag. Segmentation, scoring and routing finally work from real data.
Decision-maker refresh
Even when someone changes job, leaves the company, or gets promoted, Inoopa catches it and updates the contact on the record. No more "I'll just double-check LinkedIn" before every send. The person on the file is the person in seat, with the right title, the right email, the right phone.
Look-alike generation (5x growth)
Your best customers are also your best targeting brief. Inoopa generates look-alikes from any record in your DB, on average, 5 new prospects matching each customer's activity, size and location. Your sales pipeline grows from the data you already own. The dormant CRM becomes the prospect engine.
One source of truth. Four teams downstream.
Whether you run sales operations, marketing campaigns, the data warehouse, or a client-facing agency, Inoopa enrichment fits the workflow you already have. Drop the CRM, get back a re-qualified version. Or set up continuous sync and let it run.
- Sales / RevOps
Reactivate the dormant database
Thousands of dead prospects sitting in your CRM? Inoopa enriches and reactivates them with fresh activity tags, refreshed decision-makers, and ping-verified contacts. Your sales team finds its next quarter's call list inside its own database, not by buying another list.
- Marketing Ops
Drop bounce from 22% to <2%
Stop tanking your sender reputation. Inoopa ping-verifies every email and every phone in your campaign segments before they ship. Domain reputation stays clean, inbox-rate climbs, and your campaigns finally reach the people they're addressed to, at the addresses they actually use.
- Data teams
A reliable source of truth, finally
Unify and clean company data across Salesforce, HubSpot, Pipedrive, your warehouse, your reverse-ETL stack, whatever your topology. One reliable BE + NL reference, continuously updated, auto-synced. Single ID for the same entity in every system. No more reconciliation hell.
- Agencies & partners
Data enrichment as a service
Resell Inoopa enrichment as a paid service to your clients. Dedicated partnership programme, white-label option, agency pricing. Help your clients clean what they own, and keep them on retainer for the continuous refresh. Sticky revenue, real value, no infrastructure on your side.
GDPR-friendly. By nature.
Enriching B2B data is a legal-anxiety topic, but enriching your own customer and prospect database is the part of B2B data that's most straightforward under GDPR. The legitimate relationship is already in place. Inoopa works inside that legal basis and strengthens it, by removing stale and inactive records that shouldn't be there anymore.
Owning the database is GDPR-friendly by nature
Your customer and prospect database is already in a legitimate business relationship with your company. The data is yours to enrich, as long as it stays accurate. Inoopa works inside the boundaries your legitimate interest already establishes, we don't add to your legal exposure, we reduce it, by removing the stale and inactive records that shouldn't be there anymore.
GDPR + Dutch Telecommunicatiewet
Inoopa has years of operational experience handling B2B data under GDPR and the Dutch Telecommunicatiewet, across carriers, federations, brokers and enterprise clients in Belgium and the Netherlands. Built on top of the KBO (Belgium) and KvK (Netherlands) public registers, so 100% of active companies are sourced from authoritative public data. Our Privacy Policy and Data Protection Agreement are public and signable.
CRMs across BE + NL already run cleaner with us
Carriers, energy suppliers, federations and enterprise services across Belgium and the Netherlands use Inoopa to keep their CRMs alive, from cleanup audits to continuous-sync setups. The same engine, every team, one source of truth.
Energy & mobility
Enterprise & financial services
Federations, agencies & foundations
Frequently asked questions
Send us 100 records.
We re-qualify them live.
30-minute working session. Send a sample of 100 records from your CRM, any sample, any state, and we'll re-qualify them in front of you. You'll see exactly which companies are miscoded, which contacts are stale, which records are duplicates, which legal entities are inactive, and which look-alikes we can generate. No commitment. The before-vs-after is the demo.