How to improve your prospecting in 2023

Are you putting a lot of effort into acquisition, but not achieving great results ? Do you notice that the prospects you attract do not represent quality leads ? Do you believe it is time to refresh your acquisition techniques, but you have no idea where to start ? By combining the 5 tips from our team and our acquisition tool powered by artificial intelligence, you will (finally) achieve quality results ! We will explain it further below.

1. To improve your prospecting, personalize your emails

Thanks to the personalization of your e-mails, address your prospects in more familiar terms. Include attributes in your emails that allow you to name your contact or mention his or her company, for example. The personalization of your e-mails guarantees a very promising rate of deliverability and opening.

2. Base your prospecting strategy on multi-channel

To increase your chances of converting your prospects into leads, use the different means available to you. Contacting your prospects by email is good. Having them on the phone is better! You will be able to explain in more detail the elements that cover your offer and bring additional information to your prospects.

3. A prospect database you can trust

In order to approach the right prospects (i.e. those who are most likely to be your ideal customers), you need an up-to-date, complete and accurate database (Inoopa‘s customers know why). In addition to saving valuable time, an up-to-date database also provides a summary of current relations and enables you to search for specific information by using filters.

4. Measure your performance

Analyze the effectiveness of your e-mails and, if necessary, make the necessary adjustments. Finding the right formula can only be done by testing and evaluating your cold emailing campaigns. How do you do this? By analyzing variables such as the rate of deliverability, opening, clicks or responses that your emails generate. A simple A/B test on the subject of your email for example will already give you an indication of the approach that works best to increase your open rate.

5. Try artificial intelligence !

We have good news for you! We at Inoopa have gathered the best profiles to create a new acquisition and lead generation tool that will meet your exact needs. The goal ? Identifying companies and their activities with seemingly surgical precision. How ? By combining artificial intelligence (AI) and (our) human expertise for greater effectiveness.

Our tool does not limit itself to selections based on the NACE code of companies (which, incidentally, is often incorrect or inaccurate), as a conventional search engine would do. The tool also includes the entire semantic dimension (keyword search), analyses the content that companies publish online (blogs, social media, web pages, etc.) and identifies a maximum of potential prospects for your business. A unique technology. For unique data. A type of Google for businesses. That’s what Inoopa is.

So do you want to dedicate 2023 to a new form of acquisition ? Then you know where to find us.