
Thursday December 18, 2025
The Hidden Cost of Bad B2B Data in Cold Calling
Cold calling performance issues are often blamed on scripts, training, or call volumeâbut the real problem is usually data quality. This article reveals the hidden cost of bad B2B data, shows how poor contact information destroys productivity and morale, and explains why high-quality, verified decision-maker phone numbers can multiply contact rates and sales results. Learn how better dataânot more callsâdrives sustainable outbound performance.


